Price Terrier

Brand character, identity and advertising for ITV’s price comparison website, Price Terrier, completed as a joint venture between Applied Works and Mr B & Friends.

Building the brand around a solid central proposition, “The Shopper’s Best Friend”, allowed Price Terrier to stand out in a crowded market, becoming ITV’s most profitable site inside 3 weeks of launch.

The 30″ and 10″ TV spots were animated by Bermuda Shorts and used the legendary Stuart Hall for the voiceover along with a super-hero inspired theme tune from Denis Ducasse.