Dealerward

Dealerward supplies bespoke furniture and joinery to a range of clients in the corporate sector. Applied Works created a new identity for the company in collaboration with Studio8 Design.

Alongside stationery, brochure and signage we built a new website to showcase Dealerward’s extensive catalogue of work.

The logo is assembled from 8 different shapes – each constructed from square and quarter-circle base elements. The shape set is also used in different configurations to create supporting patterns, used elsewhere in the identity.