Price Terrier shows its teeth

Priceterrier.com, the new price comparison site, breaks with its first TV campaign this month. Breaking the mould of the burgeoning price comparison sector, Price Terrier injects humour and personality into the market, with a voiceover from the legendary Stuart Hall. Creative work spanning brand identity, character creation and advertising (TV and online) has been completed by the creative joint venture between Applied Works and Mr B & Friends.