North 3 postponed
After fifteen anxious days waiting for a weather window in Resolute Bay, Canada, Ben Saunders’ North 3 expedition has finally succumb to the ongoing bad weather – the worst in at least 30 years by all accounts. We’re so disappointed for Ben and expedition manager Andy Ward but are nonetheless very pleased to have been involved in the expedition. The live infographics we had lined up to cover the days on the ice were like nothing we’ve ever done before, and I very much hope we’ll get the chance to utilise them for Ben’s next expedition, Scott 2012 – retracing Captain Scott’s footsteps a centenary after his death – later this year.
That Ben managed to create such drama and interest through the video updates and blog posts he sent back without ever stepping foot on the ice are testament to his enduring ability to engage and inspire. Temujin Doran’s video shorts have been compelling, this one documenting Ben and Andy’s meticulous weight saving measures was probably the pick of the lot – a truly fascinating insight into the planning and build up to an expedition such as this.
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