EuroBlog

Here’s a little personal project that started out back in 2002/03, and sitting in its original analogue state has been gathering dust for a while. Now, several years later I’ve scanned, cropped and tweaked and have finally brought my EuroProject into the digital world.

I’ll explain; It was about the same time as the euro currency entered circulation back in 2002, that I started to notice a dramatic increase in euro naming. Very quickly it became apparent that these businesses, services and products preceeding with ‘Euro’ often had little relevance, if any at all, to europe. A touch of irony still, my observations were exclusive to the UK, a country not even in the euro currency zone. Put simply, we had entered the era of the euro.

Yet it wasn’t simply the lack of relevance that caught my attention, I found, from a branding perspective, that these finds showed a complete lack of imagination, whilst often achieving comical results. It seems that if imagination is your enemy, then euro is your friend!

Bringing this project to life again seems more timely than ever. Greece and Portugal, amongst others, are facing economic woe, eurozone sovereign debt is huge and the euro currency scrabbles for composure. If the euro was to collapse, what would it mean for the businesses I’ve catalogued? Perhaps a turnaround to a more patriotic Great British perspective… I’m seeing a lot of union jacks all of a sudden.

Here’s just a small sample to wet the palette, find more over at the euroblog.
I’ll be continuing to delve into the catalogue updating the blog with new finds from here on.