Ben Saunders identity launched

Just launched is a new identity for polar explorer and record-breaking long-distance skier, Ben Saunders. Designed in collaboration with Studio8 Design, the mark is a play on North/South compass pointers. The first applications of the new identity are an exhibition stand, postcards, polo shirts, equipment branding and plasma screen animation (below) for the Ski & Snowboard Show at London Olympia.

Next year Ben will embark on two new expeditions; a solo and unsupported North Pole speed record attempt and Scott 2012 – tracing Captain Scott’s footsteps on the centenary of his ill-fated trip to the South Pole. Nobody has completed the 1,800 mile journey from the coast of Antartica to the pole and back on foot. We are looking forward to expanding the identity in support of these two extraordinary expeditions later this year. Watch this space…

Ben Saunders Identity project page
Flickr set of Olympia show