Posts by Peter Newman
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AstraZeneca 5th in FT Index
AstraZeneca.com has been ranked 5th in an index of the world’s most effective corporate websites. The survey, published this week, was conducted by the Financial Times and Bowen Cragg & Co.

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Merry Christmas!
Wishing all our clients, suppliers, friends and colleagues a very merry Christmas and a happy new year from everyone at Applied Works.
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Season’s Greetings
We’ve just completed a seasonal e-card for AstraZeneca. The animation explores close crops of a snowflake crystalizing.
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Soup Kitchen website
We’ve been working with Annabel Buckingham & Thomasina Miers (winner of Masterchef) to produce the accompanying website for their new book ‘Soup Kitchen’. The book is a unique collection of soup recipes donated by top chefs & food writers. 70% of the proceeds will go directly to charities for the homeless. It’s a beautiful book full of great recipes – go buy one! www.soupkitchen.org.uk.

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Market Squared identity launched
We’ve recently been working on a new identity for market consultancy Market Squared. Drawing on the influence of the subject, we’ve created the entire identity by hand. All stationery was printed by Hand & Eye Letterpress, see pictures here.

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Marketing Design Awards
We’re delighted to announce that our work on the design of AstraZeneca’s international website is a finalist in the ‘Online & new media’ category of the Marketing Design Awards 2004.
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