Posts by Peter Newman
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TfL: video & social networking
Our video for Transport for London’s careers department has just gone public, and can now be found on TfL Careers’ Linkedin page.
From the Linkedin page you can also access some social networking tools we’ve developed, including a Facebook app and Twitter page. These tools allow potential candidates to follow the latest job vacancies, which are automatically updated via their preferred social network.
You can read more about our work on TfL Careers’ communications strategy, including the video, on our TfL project page.
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Rework
I have a pretty long commute to and from the studio each day, with an hours uninterrupted train journey each way, and when I’m not asleep I usually pass the time by reading something (so expect a few more book related posts to appear here). My last two train rides have been filled by a book called ‘Rework – Change the way you work forever’, not the kind of title that would normally feature high up my list of future reads. However, two things attracted me to this book – the conflicting reviews I’d read, and the authors – they’re the key people behind 37signals, the development company responsible for project management software called Basecamp – an integral part of our working day at Applied Works.
There is much I like about the book, and having worked with a few start-ups over the years, I think many would benefit from adding this to their bookshelf. In broad terms the message throughout is to reject as the only option, some commonly held notions of what it is to be professional or successful in business – or put another way, have the confidence to do it your way. I also like the over-arching theme of making things more simple – the book itself has been edited down to a two hour read (and I’m not a quick reader), which is a great example in itself of the effectiveness of being concise.
As with any ‘advice’ themed book the only sensible approach is to try out those aspects which are well suited to your particular situation – it’s not a blueprint for conducting business. And there are many aspects of business tackled in the book, all with catchy titles and illustrated statements, eg. ‘Meetings are toxic’ and ‘Resumés are ridiculous’. But if I had to pick out passages that I particularly identify with, they’d have to be ‘ASAP is poison’ and ‘Go to sleep’.
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Dealerward invitation
We were asked by our client, Dealerward, to design an invitation for FIT-AV 2010, an event they’ve organised in collaboration with Reflex and AMX UK. We asked Downey & Co to handle the print, and as always they’ve done an excellent job! Print spec: Duplex 350gsm Dark Grey Colorplan and Ice White Colorplan (combined weight 700gsm) with True Blue metallic foil-block both sides.
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Ilya Repin
Saw a thing on the idiot box last night about a late 19th century Russian painter called Ilya Repin. I think it’s amazing stuff.
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Miguel Mera identity
This identity along with a website were created for Miguel Mera, recognized as one of the UK’s most versatile and distinctive composers of music for film and television. Structured around Miguel’s initials ‘MM’, the sparse but playful arrangement of typography compliments some of the stunning imagery taken from projects Miguel has worked on.
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Talent Scout wins 2nd award
Our work for AstraZeneca’s internal employee referral programme, Talent Scout, has won a second award, this time in the Effectiveness category at the CIPD Recruitment Marketing Awards.
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Giles Revell website phase 2
Photographer Giles Revell is launching the second phase of his website. The site has been created by Applied Works in association with Studio8 Design, with the aim of showcasing both Giles’ commercial and artistically-driven work.
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AstraZeneca 5th in FT Index
AstraZeneca.com has been ranked 5th in an index of the world’s most effective corporate websites. The survey, published this week, was conducted by the Financial Times and Bowen Cragg & Co.
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Merry Christmas!
Wishing all our clients, suppliers, friends and colleagues a very merry Christmas and a happy new year from everyone at Applied Works.
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Season’s Greetings
We’ve just completed a seasonal e-card for AstraZeneca. The animation explores close crops of a snowflake crystalizing.
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