Posts by Joe Sharpe
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In Search of Tintin
This week’s Broadcast reveals Channel 4 have commissioned “Dom Joly: In Search of Tintin”, a 60 minute documentary to mark the 80th anniversary of Hergé’s most famous character. I do love Tintin.
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Price Terrier shows its teeth
Priceterrier.com, the new price comparison site, breaks with its first TV campaign this month. Breaking the mould of the burgeoning price comparison sector, Price Terrier injects humour and personality into the market, with a voiceover from the legendary Stuart Hall. Creative work spanning brand identity, character creation and advertising (TV and online) has been completed by the creative joint venture between Applied Works and Mr B & Friends.
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Spiritualized site update
Latest update to the official Spiritualized website to coincide with the forthcoming release of the band’s sixth studio album ‘Songs in A&E’. The new site features a number of design and feature improvements, including an RSS news feed, a gig dates calendar feed and full screen video promos.
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Friends Reunited tour video
We’ve just completed a video for Friends Reunited, working in association with Mr B & Friends. Narrated by Martin Clunes, the video employs stop-frame animation to demonstrate the new features of the revamped website which launched on Tuesday. See making of pictures here.
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At This Rate
This booklet and poster was designed by our friend and colleague Matt Willey at Studio8 Design, with photography from Giles Revell. Produced to raise awareness of the destruction of the Amazon rainforest, all proceeds go to the Rainforest Action Network (RAN). Both items are available from Magma’s website.
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Giles Revell website launched
We designed this website for photographer Giles Revell with Matt Willey at Studio8 Design. The work is presented as a series of adjacent images, much as you would view photographs in a gallery. www.gilesrevell.com
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Paul Armfield sessions
We spent a couple of hours filming Paul Armfield and the Four Good Reasons laying some tracks for their forthcoming second album, ‘Evermine’. A short account of the session was cut together using split screen and footage from the recording of ‘Give Me Your Wings’.
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Spiritualized site live
Today we launched the brand new website for Spiritualized, a band we’re very proud to be working with. Frontman Jason Pierce has recently been very ill. We wish him all the best and a speedy recovery.
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Moth screening
Yesterday evening we attended the screening of Moth, a short film by Amulet Films for which we created the opening titles and publicity posters. The final film was beautifully executed, and it was great to see our work on the big screen.
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Virgin campaign surpasses 1/2m views
The success of our 2 viral campaigns for Virgin Experience has been rubber-stamped by outstanding 6 week statistics provided by DMC, who seeded and tracked the clips via several dozen seed routes. As of today, the 2 clips have received 550,663 on and offline views between them, and this figure is continuing to grow steadily week by week.
‘Pamper Girl’, the first of the clips to be released, received excellent first week results with over 36,000 trackable online views via a number of different seed routes. The clip shot straight to number 1 in the Lycos Viral Chart in less than 12 hours where it still remains, breaking the Chart record for daily visits by over 300 percent. In addition, the clip has also proved very popular on IFILM.com where it received a further 13,000 online views, taking it to number 1 in the IFILM ‘Most Popular Commercials’ chart.
‘Rafter Man’, the second clip, was released a week later. The video depicts a man who’s become rather obsessed with the memory of a white water rafting experience he’s had. As with the first clip, Pamper Girl, the movie offers the viewer the chance to enter a competition to win an experience via a hotspot link.
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