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Virgin campaign surpasses 1/2m views

The success of our 2 viral campaigns for Virgin Experience has been rubber-stamped by outstanding 6 week statistics provided by DMC, who seeded and tracked the clips via several dozen seed routes. As of today, the 2 clips have received 550,663 on and offline views between them, and this figure is continuing to grow steadily week by week.

‘Pamper Girl’, the first of the clips to be released, received excellent first week results with over 36,000 trackable online views via a number of different seed routes. The clip shot straight to number 1 in the Lycos Viral Chart in less than 12 hours where it still remains, breaking the Chart record for daily visits by over 300 percent. In addition, the clip has also proved very popular on IFILM.com where it received a further 13,000 online views, taking it to number 1 in the IFILM ‘Most Popular Commercials’ chart.

‘Rafter Man’, the second clip, was released a week later. The video depicts a man who’s become rather obsessed with the memory of a white water rafting experience he’s had. As with the first clip, Pamper Girl, the movie offers the viewer the chance to enter a competition to win an experience via a hotspot link.